Lufthansa Group has unveiled the new name for its leisure subsidiary – Discover Airlines.
The carrier was launched in 2021 as Eurowings Discover, as a response to the changing travel landscape caused by the Covid-19 pandemic.
It initially operated long-haul leisure services to destinations including Panama City, Salt Lake City, Cancun and Las Vegas, before adding several Mediterranean and mid-haul routes.
Lufthansa Group to add seven long-haul routes under ‘Eurowings Discover’ brand
The rebranded subsidiary will grow its fleet to 28 aircraft in 2024, with the addition of five A320s and one A330.
Ten A320s and 13 A330s will be based at Frankfurt, operating routes to 33 short and medium-haul, and 17 long-haul destinations, while five A320s will be based at Munich, offering flights to 23 destinations next summer.
The carrier also plans to resume long-haul flights from Munich at the beginning of 2025.
Lufthansa Group said that the Discover Airlines brands stands for “the joy of travelling, discovering, and rediscovering beautiful places and experiences”.
To that end the new livery features various shades of blue representing the sky, horizon and water, and yellow inspired by the sun and beach.
The first A320 sporting the new livery as been delivered, and the carrier’s digital presence and airport signage is gradually being replaced.
The group said that the subsidiary had welcomed more than four million passengers since its launch.
Commenting on the news Bernd Bauer, CEO of Discover Airlines, said:
“We have built up our airline in a record time of two years, hired around 2,000 employees, phased-in 22 aircraft, and today are flying to over 60 destinations around the world.
“The fact that we are already profitable after two years is thanks to the enormous commitment of the team. This same enthusiasm is now driving us forward.
“The start-up phase is behind us and we are working on sharpening our profile as well as a clear positioning in the segment of higher-value leisure travel.
“This is also expressed by the brand identity which at the same time underlines our affiliation with the Lufthansa Group. Discover Airlines stands for quality, joy and ease, after all, people fly with us to the best time of the year.”
