Cathay Pacific has revamped its corporate loyalty ‘Business Plus’ programme and travel management platform.
Aimed at small and medium-sized enterprises (SMEs) and growing businesses, Business Plus allows SMEs to manage their business travel in a self-service travel platform.
The Hong Kong-based oneworld carrier says Business Plus members can now earn Asia Miles to their company Business Plus account rather than their personal accounts.
Moreover, Business Plus members can use Asia Miles to redeem rewards such as Cathay frequent flyer programme silver membership, equivalent to oneworld Ruby status, as well as lounge passes which they can gift to other travellers.
Asia Miles can also be transferred to any employee’s individual Cathay account for flight, hotel and lifestyle redemptions.
The programme also offers priority baggage and seasonal campaigns where members can earn extra miles, lounge passes, or even free upgrades.
“Cathay is committed to constantly enhancing our customer experience and product offering. As we come out of the pandemic, our customers’ needs have changed, and we have acted quickly, investing even during the pandemic, to make sure we keep offering the best-in-class customer experience, especially for our important and valued corporate clients,” commented Cathay vice president for global sales, Stephen Lawson.
He added: “After this important upgrade, we have even more exciting enhancements that we will deliver progressively, not just for Business Plus, but also for our Corporate Contracting clients as well to further enhance our corporate proposition. Corporate travel is returning strongly, and we must ensure all our customers are taken care of.”
Last week, Cathay confirmed an updated business class experience as part of a redesign of its long-haul Boeing 777-300ER cabins from 2024.
This will be followed by “a new world-leading First Class cabin” onboard its upcoming 777-9 aircraft, which are scheduled to join the Cathay fleet in 2025.
