Oetker Collection has announced the opening of its 11th hotel, Hotel La Palma in Capri. In line with Oetker Collection’s mission to carefully expand its portfolio of Masterpiece Hotels in the world’s most desirable destinations, the debut of brand’s first Italian property symbolises a true milestone for the ultra-luxury hospitality company.
Owned by Reuben Brothers, Hotel La Palma marks a landmark procurement in their pipeline of investments and developments in Europe. The Reuben Brothers’ acquisition also includes the legendary La Taverna Anema e Core nightclub, a famous nightspot frequented by celebrities, located in the same premises.
Conceived as a unique, elegant Mediterranean retreat on the fabled Italian island for the modern traveller, the original hotel on Capri, which first opened over 200 years ago, is once more the chicest address on the island.
During its 2,5 year renovation, the room count of the hotel was drastically decreased from 80 to 50 rooms – including 18 suites – each complete with its own private balcony or terrace. Located in the beating heart of Capri, just steps from the famous Piazza Umberto I – well-known as the ‘Piazzetta’ – Hotel La Palma is perfectly positioned for guests to visit some of the most notable sites of Capri: I Giardini di Augusto, Via Krupp, La Certosa and the iconic Faraglioni.
Synonymous with timeless elegance, Capri is famous for its rocky landscape, restaurants, shopping, and illustrious noble visitors including royalty, aristocrats, and celebrities, many of whom have visited Hotel La Palma in the past.
The renovation was led by internationally acclaimed designer Francis Sultana, in what is his first ever hotel project, Hotel La Palma has been designed to be an inviting home away from home.
Francis shares Oetker Collection’s obsessive attention to detail and applied this rigor throughout the process, personally designing everything from the bathroom taps to the dining chairs. He has deftly captured Capri’s beautiful lightness and minimalism while injecting flair and flourishes in a nod to the island’s 1950s jet-set era. Calming hues of Mediterranean blue, green and turquoise complement the hotel interior’s soothing natural aesthetic and allow textures to come to the fore to create rooms that are tranquil, tactile, and ultimately, welcoming.
All rooms lead into marble and bronze-lined bathrooms that reflect Francis’ signature aesthetic. Paying homage to its roots and ensuring the hotel retained an authentic sense of place, Francis commissioned acclaimed Italian craftsmen and local artisans; with in-room artworks by Luisa Lambri, handmade rattan furniture by Bonacina and custom bathroom fittings by Stella.
“Capri is an island that I love. Hotel La Palma is an iconic hotel that everyone will adore in its new lease of life. I wanted my design to reflect the very special relationship I have with Capri, that was love at first sight from my first visit in my early 20s; an island of romanticism and great aesthetes with a beauty and great inspiration for creativity, in all its forms,” he comments.
