London Gatwick airport has unveiled its redesigned brand identity, alongside a new vision “to be the airport for everyone, whatever your journey”.
The new branding replaces the current italicised, turquoise Gatwick name and “Your London Airport” tagline, which has been used for the last decade.
Gatwick said that “the new, modernised brand is designed to reaffirm and showcase London Gatwick’s position as a major international gateway”, adding that it also “recognises the airport as part of the broader VINCI Airports network”.
The new branding is already visible across the airport’s social media channels and “key focal points within the airport”, and Gatwick said that “Over the coming months passengers, airport partners and colleagues will see it come to life across the airport”.
Meanwhile the airport said that the new vision would focus on delivering “a personalised experience to meet passengers’ individual needs”, with a “strengthened focus and investment on simplifying the journey through the airport by focusing on ease, efficiency and experience”.
There will be a focus on accelerating automation across check-in and boarding, and the upgrade of Gatwick Airport rail station is set to be completed later this year.
Commenting on the news Jonathan Pollard, chief commercial officer, London Gatwick said:
“This is a perfect time for us to launch our new brand and refreshed vision, as we head into our second year of recovery from the global pandemic and look to embark on a very promising chapter of growth.
“We are taking a multi-dimensional approach, combining investment in airport development, along with a new visual identity, to rejuvenate the image of London Gatwick. We expect this will translate to more people choosing to fly from the airport, with even more exciting destinations for passengers.
“Our previous brand served us well for over ten years, but it’s now the right time to modernise and update our airport. As we look ahead to future growth, our refreshed brand celebrates the past and brings us into the future.”
Last month Gatwick said that its short-haul network had reached 92 per cent of pre-pandemic levels, with a total of 156 destinations, while its long-haul network now stands at 47 routes ((76 per cent of pre-Covid levels), with forthcoming services including:
- Norse Atlantic routes to Boston, Fort Lauderdale, Los Angeles, Orlando San Francisco and Washington DC
- Air India services to Ahmedabad, Amritsar, Goa and Kochi
- Seasonal Delta flights to New York JFK