Hilton has opened its 50th property in Greater China with Hilton Garden Inn Beijing Haidian Daoxiang Lake. This is the first Hilton Garden Inn branded hotel in the Chinese capital.
First launched in Greater China in 2014, Hilton Garden Inn welcomed 900,000 guests through its doors last year and is set to triple its footprint in the coming years with more than 100 properties in the pipeline.
The brand is placing a strong focus on regionalisation to stay close to evolving guest preferences across markets.
With more than one billion Asians set to join the middle class by 2030, and as travel rebounds strongly across Asia-Pacific, Hilton Garden Inn’s regional expansion is timely and hits a sweet spot for owners and travelers.
The brand’s subtly elevated accommodation and amenities, efficient prototype, kit-of-parts approach, and flexibility of franchised and managed hotel agreement options makes it highly adaptable for mature and emerging hospitality destinations, and across city and resort locations.
Since 2021, the brand has entered new markets and gateway cities in Japan, South Korea, Thailand, and Australia, and more than 20 hotels are set to open across the region this year.
New Hilton Garden Inn openings planned for 2023 include properties in Da Nang, Shanghai, Hohhot in inner Mongolia and Busselton in Australia.
Hilton says Asia-Pacific presents a $10 trillion consumption growth opportunity over the next decade, with more than one billion Asians set to join the middle class by 2030.
“Travelers today have more exacting demands for quality, design, comfort, and value. With Hilton Garden Inn, we are meticulously innovating and optimizing the guest experience to offer subtly elevated accommodation and modern amenities that allow travelers to unwind, relax, and rejuvenate,” said Jenny Milos, vice president, brand management, suites and focused service, Asia Pacific, Hilton.
“Owners also value how we regionalize the brand for Asia Pacific as that keeps us close to evolving guest preferences and positions us all for long term success,” added Clarence Tan, senior vice president development, Asia Pacific, Hilton.
Hilton’s continued investment in Hilton Garden Inn has driven a thoughtful and deeply researched regionalisation of the brand. It emphasises subtle elevation such as premium soundproofing for a good night’s sleep, modern and functional workspaces, lounge worthy seating to relax and recharge, premium bath amenities, and local artwork selected to provide an authentic experience and a sense of place.
Hilton Garden Inn has a global footprint of more than 970 hotels in 57 countries and territories. In Asia-Pacific, there are currently 65 Hilton Garden Inn properties in operation.
