Etihad Airways has unveiled a year-long programme in celebration of the 50 years since the nation was established.
The programme, launching in three phases, focuses on the past, the present and looking forward to the future.
The airline has launched a dedicated platform at etihad.com/uae50 and aims to engage the local community in its participative programme, which will be revealed in detail throughout the year. Citizens, residents and guests of the UAE will also have the chance to participate and win one of 50,000 prizes that will be given away over between now and the end of 2021.
These will range from free flights and bonus Etihad Guest Miles to discount vouchers for experiences across Abu Dhabi.
The first project in Etihad’s series of celebrations is the ‘legacy of a nation’, which charts the untold stories of the nation from the past 50 years. Etihad will be seeking out and curating personal accounts of life in the UAE, both past and present.
The second pillar of the programme is ‘values that unite’, where Etihad will collaborate with expressionists from different walks of life, to co-create work that commemorates this auspicious occasion.
The final phase of this campaign is headlined ‘hosting the world’, with Etihad helping individuals with host special visitors from around the world to experience the UAE’s warm welcome for themselves.
Etihad’s campaign runs until December 31, 2021. To take part in the programme and to be in with a chance of winning prizes, visit etihad.com/uae50 to sign up for more information.
