Dubai has been rated the “safest destination in the world” by business travellers and event-goers, according to new research.

The study, commissioned by the Dubai World Trade Centre (DWTC), conducted by GRS Explori, a leading research company for exhibitions, visitor attractions and large events, and research partners of UFI, the global association of the exhibition industry, saw 89 per cent of respondents give Dubai this rating.

In addition, 96 to 98 per cent of attendees of Dubai events consistently rated them as providing a safe or very safe experience and 92 per cent of attendees (both exhibitors and visitors) rated Dubai as offering the best experience in the world owing to its high safety standards, access to business opportunities and overall business experience.

Dubai’s key tourism industry stakeholders also scored highly in the safety satisfaction ratings, with

more than 90 per cent of attendees saying they felt safe consistently across their journey – when travelling on Emirates (90 per cent), arriving and departing Dubai Airport (94 per cent), using local transportation (96 per cent) and staying in their accommodation (96 per cent).

Since the official resumption of local events on September 15, 2020 followed by international events on October 1, Dubai has played host to a number of major trade shows and exhibitions, including Gitex Technology Week and Gulfood – making it the only city in the world to successfully host two large scale international events in the last three months, each recording more than 50,000 attendees from more than 100 countries.

Dubai has also played host to a number of association conferences and congresses such as the Arab Association of Urology Annual Congress and MEIDAM Conference, and a strong pipeline of future events has already been confirmed.

“Working with stakeholders across the public and private sectors, we were able to create a framework that clearly demonstrated it was possible to both prioritise the health and safety of all participants and delegates, while at the same time provide platforms for showcasing new products and innovation, networking, professional development and knowledge sharing,” said His Excellency Helal Saeed Almarri, Director General of Dubai Tourism and Dubai World Trade Centre Authority.

“We look forward to building on this over the coming months with more major business events on the calendar, as we accelerate towards the hosting of Expo 2020 Dubai.”