To facilitate new business tourism collaborations between the two nations, Abu Dhabi National Exhibitions Company (ADNEC) and Expo Tel Aviv, Israel’s leading Exhibition Centre have signed a Memorandum of Understanding (MoU).
The agreement was signed at a virtual signing ceremony between Humaid Matar Al Dhaheri, managing director and Group CEO of ADNEC, and Tamir Dayan, CEO of Expo Tel Aviv.
This MoU will forge a relationship between the leading exhibition centres, enhancing their respective new business pipelines and will also increase opportunities for collaboration at both venues.
Commenting on the news, Humaid Al Dhaheri, managing director and Group CEO of ADNEC said:
“Our relationship with Expo Tel Aviv will enable the wider growth of the business tourism sector in the UAE and wider region, which ADNEC consistently seeks to promote. This strategic partnership showcases ADNEC’s efforts in fostering intraregional cooperation and will offer new developments for the transfer of knowledge to local audiences. Through this partnership, we aim to foster innovation and business opportunities between our two nations.”
Tamir Dayan, CEO of Expo Tel Aviv, said:
“The Abu Dhabi National Exhibitions Company and Expo Tel Aviv provide models for regional leadership in the business tourism sector. Our mutual expertise in the design, delivery, and execution of world-class events makes us natural partners. Israel and The Emirates will probably be the first countries in the world to be vaccinated against the coronavirus and lead the exhibitions industry forward and now through this MoU, we are aiming to foster our cooperation, providing further opportunities for the transfer of knowledge and expertise between our two entities.
