The Abu Dhabi Convention and Exhibition Bureau (ADCEB), the lead body overseeing and supporting the development and promotion of business events in the UAE capital, has launched a range of new cultural experiences designed for MICE (Meetings, Incentives, Conferences and Exhibitions) groups.

The bureau has partnered with Louvre Abu Dhabi to offer groups the exclusive opportunity to host their event at the iconic museum, as well as sketching workshops led by a celebrated Emirati artist, Fatima Farah.

ADCEB has also launched a series of webcasts to announce new ‘Bleisure’ (business and leisure) focused MICE programmes. They feature several well-known Emirati artists, including a performance by Bait Al Oud and the UAE’s first female composer and pianist, all of whom can be commissioned for special artistic and cultural performances during international MICE events staged in Abu Dhabi.

In addition, an interactive virtual webinar provides insight into unique Emirati activities that can be specially curated for MICE groups.

“The introduction of these new cultural experiences for MICE groups comes at a very important stage where we are preparing towards the reopening of Abu Dhabi and the gradual return of business and MICE events,” said Mubarak Al Shamisi, Director of ADCEB. “Our destination has plenty to offer and boasts a truly unique cultural heritage that should not be missed.”

Abu Dhabi reopened its borders to international travellers on Thursday December 24.

Travellers from across the globe can now enter the UAE capital after presenting a valid negative COVID-19 PCR test result received within 96 hours prior to their scheduled departure.

Upon arrival into Abu Dhabi, they are required to take a second PCR test.

Travellers from countries on the ‘green’ list are no longer required to self-isolate upon receiving a negative result. Travellers from other countries will be required to self-isolate for 10 days only.

All travellers staying six days or more must take a PCR test on day six and on day 12 if they are staying for 12 days or more.

More information on travel requirements and procedures, as well as the list of ‘green’ countries, which will be updated fortnightly, is available at