Sunset Hospitality Group (SHG) has launched a new boutique lifestyle and gym brand, marking its foray in the fitness sector.

RAISE Fitness & Wellness will open its first venue in Dubai Jumeirah Islands in April, with two additional facilities opening in Bodrum and Doha later this year.

“RAISE Fitness & Wellness will cater to a wide population who want to discover the important role of physical exercise as part of a balanced lifestyle,” said SHG CEO Antonio Gonzalez.

“Programmes at RAISE will guide individuals and groups in their pursuit of wellness. We will offer people experiences and products that are in line with their evolving needs and aspirations. We are excited to see RAISE become a social hub for fitness and wellness of the communities in Dubai and beyond.”

The first RAISE in Dubai will feature multiple training zones – The Studio, HIIT, X-Trim, as well as Cardio and Weights. The Studio will be used daily for groups and virtual classes such as Group Cycle or Reformer Pilates, as well as ad hoc sports events for the community, while the HIIT zone will accommodate functional training classes, PT sessions and more.

The X-Trim area is located outdoors with a rig, a sled track, free weights equipment and rowers for cross-training style workout.

RAISE will offer day pass options, plus monthly and annual memberships.