Pullman has announced a partnership with fitness class company Les Mills, offering its immersive workout programmes to guests. The ‘Pullman Power Fitness Fuelled by Les Mills’ collaboration will be available at 50 participating hotels around the world.
The experience includes a complimentary 30-day membership to Les Mills on Demand and Les Mills TV in China – the brand’s online fitness library of over 1,000 workouts. Guests will also have access to virtual group and individual classes from 2021.
The programme will be led by a team of worldwide fitness instructors and entrepreneurs, known as the Pullman Fitness Squad, and will launch this month at the Pullman Shanghai South, Pullman Zhouzhaung, Pullman Hong Kong Park Lane, Pullman Suzhou, Pullman Doha and Pullman Auckland.
The partnership is part of the brand’s Pullman Power Fitness initiative, which aims to replace the “stale one-size-fits-all hotel gym environment with a bold, artful, social approach to contemporary fitness” through the use of technology.
Les Mills was founded in 1968 in New Zealand by four-time Olympian Les Mills, and now offers its exercise classes in 20,000 clubs across 100 countries and on-demand. The company also partnered with Air New Zealand last year to offer in-flight exercises.
Lilian Roten, Global Vice President of Brand Management at Pullman Hotels and Resorts, commented on the news:
“Just as our guests are motivated to become the best versions of themselves, they have motivated us to look beyond the walls of the gym and create a platform that is more engaging, more inclusive and more enjoyable than what they typically find at most hotels.
“Our new partnership with Les Mills takes our wellbeing programming to the next level, with immersive experiences, continuously updated content and a Pullman Fitness Squad of creative individuals connected by passion and a shared mindset.”
Keith Burnet, CEO of Les Mills Global Markets, added:
“We’re on a mission to create a fitter planet, so partnering with Accor is an exciting opportunity to bring world-class workouts to thousands of guests worldwide through our range of digital fitness solutions.
“With health and fitness now a top-tier priority for people of all ages, there is huge potential for forward-thinking brands like Pullman to meet growing consumer demand for high quality wellness offerings as part of their travel experience. We’re looking forward to combining the scalability of digital fitness with the thrill of live workouts to offer Pullman guests a world-beating fitness experience that will leave them happier and healthier by the end of their stay.”
Pullman is a hotel brand under Accor, with over 130 properties worldwide.
