With flights still disrupted by the Covid-19 pandemic and air travel making a slow recovery, Easyjet is bringing its services landside with its cabin trolley home delivery initiative.
The low-cost carrier has partnered with Deliveroo to trial an at-home trolley service in London, serving complimentary drinks and snacks to residents in return for a voluntary donation to charity Age UK.
Uniformed cabin crew will deliver the in-flight trolley service direct to your home, with treats including Gin and Tonics, glasses of Prosecco and Bloody Marys alongside snacks such as olives and crisps. The crew will even perform the safety instruction demonstration if requested.
The airline hopes to “bring some of the fun of flying to people’s homes this winter” and sees the initiative as a way to “keep the cabin crew ‘match-fit'” ahead of the resumption of flights next year.
The trial will take place on December 17 and 18 and will be open to all residents in central London (zones 1 and 2) over the age of 18 – the drinks trolley will deliver food and drink to the ground floor street entrance of the residence, so Deliveroo states that you must have easy access to this to receive a delivery.
To take part, you must fill out a form at Deliveroo, with customers notified by email if they have secured a delivery slot. Note that availability is limited.
Tina Milton, Director of Cabin Services at Easyjet, said:
“As much as our customers have missed flying in recent months our cabin crew have really missed doing what they love to do best, serving our customers, so this trial gives us a great opportunity to bring easyJet to customers’ doors with our Trolley Delivery service. So for now we will focus on ensuring our service remains as good on the ground as it does in the air and we look forward to welcoming everyone back onboard in 2021.”
Johan Lundgren, CEO at Easyjet, added:
“Our cabin crew provide a fantastic service for our customers in the air but while they are not flying as much we have the ideal opportunity to provide our famous inflight service on the ground. And through this trial I’m pleased to see that our crew are able to deliver a bit of holiday cheer to homes this Christmas.”
Easyjet is not the first carrier to introduce inventive landside experiences during the pandemic, with the likes of Singapore Airlines launching an A380 restaurant and Finn Air selling business class-inspired ready meals in supermarkets, though these initiatives are instead steered to creating revenue for the carriers themselves during a time of economic downturn.