Intercontinental Hotels Group (IHG) has announced it will be opening a new Holiday Inn Express in Budapest, Hungary, in 2022. The franchise agreement with Borealis Hotel Group is for the 189-room Holiday Inn Express Budapest City Centre.
The hotel will be the first Holiday Inn Express in Budapest and the first IHG hotel to enter the Hungarian market in over 20 years. IHG currently has only two hotels open in Hungary, the well-known Intercontinental Budapest and the Holiday Inn Budapest – Budaors. The new project will be developed by the company Big4. The hotel offers convenient access to Blaha Lujza square which is being redeveloped, but was once home to the original Hungarian National Theatre (the statue in the picture is from that theatre).
Mario Maxeiner, Managing Director, Northern Europe, IHG, commented: “Budapest is one of the most popular cities in Europe, which creates great opportunity for the Holiday Inn Express brand entering the market for the first time. In these challenging and unprecedented times, this signing shows the continued trust our Owners and partners place in IHG and our brands. We are excited to partner with Borealis Hotel Group to launch this brand in Hungary – a market with great growth potential.”
Bart van de Kamp, CEO and Founder of Borealis Hotel Group, added: “We are very excited to bring the Holiday Inn Express brand to Hungary. Developed for smart, savvy travellers who are typically on-the-move and need a centrally located basecamp from where they can easily explore the city or go to business meetings, Holiday Inn Express is the perfect addition to Budapest’s city centre. Borealis and IHG have been working on numerous developments across Europe together and I very much value the strong and trusted partnership we have formed over the years. Now we’re looking forward to expanding our partnership in Hungary.”