Italian luxury watchmaker Panerai has come up with a digital storytelling platform called Pamcast.
As a part of this, eight interactive stories will be released, centred around Panerai’s heritage, products, innovations and features that will focus on establishing a connection with consumers online.
For instance, “Italian Colors”, the first Pamcast that went live on June 29, was dedicated to the lifestyle of Italy, allowing the readers to explore the destination; and featured the newly launched Luminor Marina Carbotech (PAM 01661) as the product hero.
The content is mobile-friendly and easily browsable across an array of digital interfaces including e-commerce, social media and Spotify branded account.
Jean-Marc Pontroué, chief executive officer, Panerai said, “Online browsing has become a prime interest for our customers. We are committed to tapping into the digital trend by pinpointing new ways to establish authentic connections with our audience through carefully crafted stories that resonate with clients’ needs while remaining true to our unique DNA and roots.
“We will continue to foster client relationships by leveraging a consistent experience across online and offline touchpoints, and simultaneously providing clients with multiple opportunities to connect with us.”
