E-commerce giant Amazon has launched local shops on its platform, a programme in India enabling local retailers and shopkeepers of all sizes to leverage the brand’s technology to sell their goods.

Amazon India also believes that it will also help them grow their footprint digitally.

On Amazon India, these shops can list a variety of products ranging from consumer electronics, kitchen items, grocery, home décor to books, beauty, sports and apparel among others.

According to Gopal Pillai, vice president of seller services, Amazon India says, “Local shops can play a bigger role during this time of need by serving customer needs while maintaining social distancing. They can also jumpstart their own livelihood post the unprecedented disruption and open up a long term opportunity for themselves.

“After a successful pilot with over 5,000 stores, we are pledging ₹100 million to scale the programme.”

The platform has partnered with retailers from top metros as well as tier I and tier II cities such as Hyderabad, Ahmedabad, Coimbatore, Delhi, Indore, Jaipur, Mumbai, Pune, Surat, Faridabad and Saharanpur.

The company also stated that “We expect this to be a win-win, as customers benefit from access added services, faster deliveries, and additional value-added services and local shops can transform themselves into digital stores.”

To join the programme, sellers can visit services.amazon.in

Similarly, Confederation of All India Traders (CAIT) in partnership with  Department for Promotion of Industry and Internal Trade (DPIIT) will also launch a national e-commerce marketplace to help local grocery stores supply essential goods.