Uber has established a voucher programme that companies can use to gift ride-sharing trips to customers and others, The Verge reports.

In addition to corporate clients looking for alternatives to shuttles or rental cars for transporting clients, Uber Vouchers could appeal to bar owners who want to discourage drunk customers from driving home or sports teams who could use them as incentives to get fans to attend games, according to the report.

“Companies can create customized Voucher campaigns and programmes within a specified budget, set pick-up and drop-off locations, and an established time for an offer,” said Uber.

“All details can be tailored to an event, promotion or service. Businesses can send vouchers to their customers through email, social media, and mobile messaging.”

Companies offering vouchers will only pay for rides redeemed, plus administrative fees, the ride-sharing firm said.

“When a rider redeems a Voucher, it is added automatically into the Payment section of the rider’s Uber app until it expires,” according to Uber. “Customers who receive a Voucher can apply it directly to their existing Uber account or will be prompted to download the app to redeem the discounted trip.”

Uber will also offer businesses tracking on vouchers redemption.