British Airways has announced a series of product and service changes to be introduced in its First cabins by April 7.
New a la carte menus will focus on “fresh seasonal ingredients of British provenance,” BA said. Food will be served on bone china crockery designed for the airline by British tableware designer William Edwards. Drinks will be served in Dartington glassware.
A new “signature” afternoon tea service will also be introduced, offering a selection of sandwiches, pastries, scones and tea infusions.
Passengers will get male or female loungewear by luxury British brand Temperley London.
Meanwhile amenity bags will feature Temperley’s “Star” design and contain products from Elemis, including a face mist, moisturiser, eye cream, deodorant and lip balm.
Further changes include new 400-thread count bedding and a foam fibre mattress topper, plus a new day blanket and bolster cushion.
Carolina Martinoli, British Airways’ director of brand and customer experience, said: “As part of our £6.5bn investment for customers, we’re changing parts of the travel experience in our First cabin. Our teams of designers, chefs and customer service experts have carefully thought through the details we know matter most to our customers.
“In this, our centenary year, we’ve sought out some of the best British designers and manufacturers to work with to ensure travelling in First with British Airways is an unforgettable experience.”