Air Italy has unveiled the first aircraft featuring the carrier’s new livery and branding.
The Air Italy name was previously used by a subsdiary of Meridiana, but will now be the brand for the group as a whole, with a new livery which takes the maroon colour used in Qatar Airways’ branding.
The new branding was first unveiled in February by Akbar Al Baker, CEO of Qatar Airways which acquired a 49 per cent share in Meridiana in 2016.
It is understood the new Air Italy will increase its fleet to some 50 aircraft in the coming years, by leasing B737 Max 8, A330 and B787 aircraft from Qatar Airways.
These will enable Air Italy to rapidly expand its network of domestic and international services, as it aims to compete with legacy flag carrier Alitalia.
The carrier is set to launch regular flights from Milan Malpensa to New York JFK and Miami later this year.