KLM has launched a Whatsapp service for businesses, allowing passengers to receive flight information through the messaging app.

The Whatsapp business account is able to provide passengers with booking confirmations, check-in notifications, boarding passes and flight status updates, and is configured in ten different languages.

The service is slowly being rolled out country by country, but will be more widely available in the coming weeks. It is available to those that book tickets or check in through the airline’s website, and opt in to the Whatsapp service. Passengers will also be able to contact the airline’s social media service agents through the app.

KLM president and CEO Pieter Elbers said:

“I am very proud that KLM is the world’s first airline with a verified WhatsApp account. This unique partnership with WhatsApp underlines our position as an aviation pioneer. We want to be where our customers are and, given the 1 billion users, you have to be on WhatsApp. With an account verified by WhatsApp, we offer our customers worldwide a reliable way to receive their flight information and ask questions 24/7. This truly is a major next step in our social media strategy.”

The airline also offers the option to receive flight documents and status updates through Facebook Messenger, Twitter and Wechat.