China Southern Airlines has introduced a new rapid transfer service for international travellers at its home base, Baiyun International Airport Guangzhou.

Effective starting this month, the service enables all travellers aboard all international China Southern flights going via Guangzhou to pass through China customs without the need to first claim their checked baggage.

Under the rapid transfer service, checked luggage will now be directly checked through to passengers’ final destinations, though customs declarations will still be required where applicable.

In a statement regarding the new service, China Southern said that the new system “will significantly enhance the transfer passengers’ service experience” at Guanghzou airport. Passengers can follow the signs through to China customs, while China Southern has also deployed pink-coated ground staff at the airport who can offer directions to travellers.

The service eases one of the more common difficulties encountered travelling in China, and China Southern is not the only airline to take measures to facilitate transfers. Earlier this year, Air China launched its Fully Entrusted-No Baggage Claim service for passengers flying to Chinese cities via Beijing on flights originating in Europe and the Americas.