Virgin launches ‘it’ factor ad campaign

1 Oct 2010 by BusinessTraveller

Virgin Atlantic’s latest TV ad campaign features voguing stewardesses and passengers flaunting themselves in front of body scanners, with the strapline “Your airline’s either got it or it hasn’t”.

With silhouettes reminiscent of the opening credits of James Bond, and a soundtrack of Muses’s cover of the Nina Simone hit Feeling Good (recently voted the best cover version ever by readers of NME), the ad is tongue-in-cheek yet achingly cool, and a worthy follow up to the retro 25th birthday ad which ran last year.

Aimed at reinforcing the carrier’s ‘it’ factor, the ad was the brainchild of creative agency RKCR/Y&R, responsible for previous campaigns including promotion of the carrier’s premium economy product, and takes viewers “on a metaphorical flight with Virgin Atlantic”, with scenes of cabin staff poledancing around oversized forks topped with juicy prawns, and voguing their way through safety demonstrations.

The ad will feature on Virgin’s social media sites, and will also be shown at cinemas before making its UK TV appearance this weekend. For the first time it will also be shown in US cities plied by the carrier, including New York, Washington, Boston, San Francisco and LA.

For more information visit, and to see the ad in full click on the link below.



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