Travelodge launches “Super room” category

Travelodge SuperRoom

Travelodge launches “Super room” category

The restyled rooms feature extra amenities and are now in four London properties

Travelodge has introduced a new “Super room” category in selected properties, featuring more stylish décor and extra amenities.

The budget group has added the room to four London hotels – Waterloo, Euston, Farringdon and City Road – plus, from May 19, Heathrow Central. They represent about 20-25 per cent of room stock in those properties.

By autumn it will have about 1,000 of the rooms across 17 hotels, including further locations in the capital as well as Heathrow T5, Gatwick and Bath.

The group is targeting business travellers with the rooms, which cost about £15-£20 more than a standard guestroom. Located on quieter “business floors”, they have a more residential feel, with a subtler blue and grey colour scheme, herringbone-patterned curtains and bed throws replacing the stripes found in standard rooms, and an armchair.

There are extra plug sockets and USB ports by the bedside and desk, as well as mood lighting controlled by a bedside control panel. The desk is set up with a swivel chair and reading lamp.

Rooms also come with Lavazza coffee machines, open-plan wardrobe areas with a drawer, iron and ironing boards, hairdryers by full-length mirrors, and more powerful showerheads. Hot chocolate sachets and a complimentary Kit Kat are provided, and guests can choose from firm or soft hypo-allergenic pillows.

They were designed in partnership with agency Honour, which has worked with British Airways on its Concorde bar at Dubai International airport, and with Etihad on the forthcoming Midfield Terminal at Abu Dhabi.

The London Farringdon hotel is now also sporting a refreshed bar-café with a range of seating areas for relaxing, dining and working.

Next year, the group will open its largest ever new-build property, in the City of London [LINK TO].

Travelodge Fridays offers 15 per cent discount


Travelodge has launched a new Travelodge Fridays promotion, offering 15 per cent off Friday stays until the end of the year.

To be eligible for the discount customers must book between 1530 today (October 6) and midnight tomorrow (October 7), using the code FRIDAY15.

The 15 per cent discount is available on all Fridays stays at UK properties between October  14 and December 30, although there are certain hotel-specific blackout dates which can be seen here.

The discount is available on bookings paid for between the promotional booking period above, on saver or flexible rates, but not on pay-on arrival bookings (including all bookings where American Express is the payment method).

For more information and to book using this promotion, click here.

Travelodge completes £100 million upgrade

Travelodge has completed a £100 million modernisation programme of its UK properties.

Upgraded hotels now feature king-size Travelodge Dreamer beds, family rooms including separate individual pull-out beds for children, and an improved contemporary room design.

The completion of the three-year project follows the group’s announcement earlier this year of a further £100 million investment to open 15 new properties in the UK (see news February 13).

The new Travelodge room was developed with feedback from the company’s leisure and business customers, with the work being carried out a team of 200 employees, clocking in over one million man hours.

Peter Gowers, Travelodge chief executive said:

“The completion of our £100m room modernisation programme marks a major milestone on our journey to build a new Travelodge and become Britain’s favourite hotel for value.

“Our continuing investment in upgraded quality has been a key driver of our recent rapid growth from both business customers and families.”

Over 500 properties have been upgraded, with 148 hotels now featuring on-site bar-cafes serving Kellogg’s cereals, Linda McCartney vegetarian meals and Lavazza coffee.

Last month the hotel chain launched its all-you-can-eat breakfast service (see news November 18).

Ben Allen

Travelodge completes first phase of £57m refurb programme

Over 80 per cent of Travelodge properties now feature the budget brand’s new look.

The hotel has completed the first phase of its £57 million modernisation programme — now all 36,813 rooms feature its king-size “Travelodge Dreamer Bed”, which is made by Sleepeezee and comes with four pillows.

The public areas within four-fifths of Travelodge hotels have been refurbished with the remaining 20 per cent due to be completed in 2015.

Jon Hendry Pickup, Travelodge’s chief operating officer, said: “Our £57 million modernisation programme is having a really positive impact on our customers as we build a new Travelodge.

“We’ve experienced a significant boost in sales, and we are outperforming the market. Our corporate business has trebled and continues to grow at pace. We are seeing more Government departments, FTSE 100 and Blue Chip companies as well as SMEs switching to Travelodge every week.

“Customers tell us that they much prefer our new rooms, and that sentiment is reflected in our TripAdvisor scores and in the number of them who say they would recommend us to their friends and family.”

In April, Travelodge began offering free wifi for 30 minutes or £3 for 24 hours.

And in July, the brand announced that it is opening ten hotels in Scotland at a cost of £75 million (see news, July 21).

The locations will include the fifth Travelodge property in Aberdeen and hotels in Oban, St Andrews, Peterhead, East Kilbride, Falkirk, Hamilton, Wishaw, Motherwell and North Ayrshire.

Graham Smith

Travelodge opens St Swithin’s Lane property

Budget hotel chain Travelodge has opened its latest property in the City of London, a 75-room hotel located on St Swithin’s Lane close to the Bank of England and Bank underground and DLR stations.

London Bank Travelodge is located within a grade II listed building next to the new headquarters for private investment banking company Rothschild.

According to the group the new hotel has reported “a record level of bookings”, with the majority of reservations coming from “city workers who have taken advantage of Travelodge’s low-cost rooms and booked ahead in preparation of the Christmas party season”.

Travelodge says it will open 26 new hotels over the next 24 months, with ten new London properties scheduled to open before the 2012 Olympic Games, including the 188-room Travelodge London Stratford located close to the Olympic Park.

The group will also open the 131-room Travelodge Excel Centre next year, in time to cater for visitors to Olympic events at the complex including boxing, fencing, weightlifting and wrestling.

The new London hotels (a full list of which is detailed below) will take Travelodge’s London portfolio to 54 properties and 7,705 rooms by next summer.

For more information visit

Report by Mark Caswell

New Travelodge hotels to open in London by July 2012:

  • London Cricklewood
  • London Edmonton
  • London Stratford
  • London Twickenham
  • London Crystal Palace
  • London Teddington
  • London Greenwich West
  • London Balham
  • London Enfield
  • London Excel Centre

Travelodge launches £10 sale

Budget hotel chain Travelodge will offer rooms across its UK portfolio at £10 on its website tomorrow.

The promotion launches at 0600 (BST) on Thursday July 14, with 60,000 rooms available at £10, for stays between September 1 and December 30.

Rooms must be booked online at, and the promotional rates are payable at the time of booking and non-refundable.


Travelodge to rollout “Metro” model

Budget chain Travelodge is seeking to open smaller versions of its hotel concept throughout the UK, following a successful development in Edinburgh last year.

Travelodge plans to rollout the 20-40 room Metro concept “in locations where larger development sites are either not available or have unrealistic price expectations”, with desired locations including the City of London, wealthy London boroughs such as Fulham and Richmond, the UK’s coastline, and cities including Oxford, Cambridge and York.

The group says that it will consider properties including floors within office buildings, pubs, old cinemas and theatres, snooker halls and derelict buildings.

Listed buildings are also on the list, following Travelodge’s investment in a 43-room Metro-style prototype hotel in Edinburgh, located within a Georgian listed property close to Princes Street, which also houses two bars and a restaurant.

The group also converted 52 Innkeeper’s Lodges to the Travelodge brand last year, the majority of which are under 40 rooms, including the 18-room Southgate Travelodge.

Despite the “Metro” moniker, these new concept hotels will still be known as Travelodge properties, with rooms based on the brand’s 15sqm standard double.

The group plans to have 1,100 hotels and 100,000 rooms by 2025, up from the current 472 hotels and 32,000 rooms. Travelodge recently became the largest hotel brand in London, overtaking Hilton (see online news March 30).

For more information visit

Report by Mark Caswell

Travelodge unveils £100 million expansion

Budget hotel chain Travelodge has announced plans to open 36 new properties by 2015 in partnership with five UK pub companies.

Travelodge said negotiations worth £100 million were underway with Greene King, JW Lees, Marston’s, Mitchells & Butlers and JD Wetherspoons. The sites are expected to be announced in the coming months.

A spokesperson for Travelodge said many of the sites would be located in city centres. Travelodge is already “co-located” with pub companies in 15 cities across the UK including Hereford, Crewe and Chester.

The £100 million plan aims to take advantage of the UK’s “recent upsurge in activity from the pub sector”, Travelodge said.

For more information visit

Travelodge launches £9 winter sale

Budget hotel chain Travelodge will offer 300,000 rooms across the UK from just £9 later this week.

The group’s “winter sale” starts at 0600 this Thursday (September 9), with 300,000 rooms at 452 Travelodge hotels priced between £9 and £25. Stays are valid between November 1, 2010 and January 31, 2011.

Travelodge rooms cater for up to two adults and two children (or three adults), with an all-you-can-eat breakfast menu for £7.50, and discounts on meals when you book online.

For more information visit

Travelodge challenges Premier Inn’s “largest hotel operator in London” claim

Travelodge has referred rivals Premier Inn to the Advertising Standards Agency, for what it says are misleading claims that Premier Inn is the “largest hotel operator in London”.

Travelodge says that a recent Premier Inn advert (featured in Property Week and Estates Gazette) claims that the group has 5,500 rooms in London, making it the largest operator. However Travelodge says that this figure “significantly overstates the true status of Premier Inn in the capital”, which it believes to be a total of 4,853 rooms.

Travelodge says its own brand offers 5,092 rooms in London, and believes that the Thistle brand has 5,422, both of which would be higher than Premier Inn’s figure should Travelodge be correct in its claim.

Travelodge has also made a complaint about the wording of the advert, in which it says Premier Inn asks developers and landowners to help the group “…extend our lead, up to the 2012 Olympics and beyond…”. Travelodge says that it has legally exchanged contracts on a further 22 hotels set to open by the 2012 Olympics, giving it a total of 7,302 rooms, and that it is its “strong belief that we will be the largest hotel brand in London by the time of the 2012 Olympics”.

A spokeswoman for Whitbread (owners of Premier Inn) said: ”Under the ASA guidelines Travelodge should be contacting us in the first instance and we have not been notified of any complaint. If we are contacted obviously we will respond to it with the facts.”

For more information visit,

Report by Mark Caswell