Artyzen Hospitality Group is set to open its second hotel in China at the Sifang Collective art hub in Nanjing at the end of 2017.
Located approximately 30 minutes from the east China metropolis in a preserved forest area, the Sifang Collective has been developed as an arts site featuring functional spaces and temporary and permanent art exhibition venues. The site is the result of a collaboration between more than 20 world-renowned architects, ranging from Ghanaian-British architect David Adjaye to Chinese artist Ai Weiwei, who have developed 20 individually designed villas over the past ten years.
The Artyzen Hotel will be situated amid the Sifang Art Museum, conference centre and events space, which together are able to host corporate events such as brand or product launches, fashion shows, meetings, film shoots and weddings.
“Artyzen Hotels and Resorts serve to be a place of discovery for modern-day nomads,” said Allan Yip, the hospitality group’s vice president for marketing, distribution and brands. “Each hotel sets out to bring the local or regional traditions relating to craftsmanship, cuisine and culture to life.
“The Sifang Collective site is an interesting and rare proposition with multiple world-renowned designers, each bringing craftsmanship to life. It was therefore an obvious partnership for Artyzen Hotels and Resorts, given its natural characterisation of the brand’s DNA and core values. We look forward to welcoming guests to this one-of-a-kind destination at the end of the year.”
The new property comes following the signing of the group’s first China property, the Artyzen Habitat Hotel in Lingang New City, in early 2016, and will offer approximately 200 rooms.
The site is home to a conference centre, designed by Japanese architect Irata Isozaki, that includes a gallery space, conference halls and auditoriums featuring a selection of works from the museum’s permanent art collection. Meanwhile, a spa and wellness area offers indoor and outdoor spring pools along with sporting activities including mountain climbing, yoga, cycling, tai chi and tennis.
