Serviced residence company Oakwood Asia Pacific will officially launch its new Oakwood Suites brand with the opening of Oakwood Suites La Maison Jakarta in Indonesia on Friday (December 16). Meanwhile the new brand launch is being accompanied by the opening of the company’s debut Vietnam property, Oakwood Apartments Ho Chi Minh City, which opened its doors on Wednesday (December 14).
“The launch of Oakwood Suites comes with much anticipation as we have taken this opportunity to differentiate the Oakwood Suites offering not merely on a product level, but more importantly, on service,” said the company’s vice president of operations, Craig Bond. “Residents can expect discreet service tailored to one’s lifestyle with a focus on subtlety.”
The new brand has been designed to cater to senior executives in particular, with a focus on offering respite and attentive service. The brand’s debut Jakarta property, located on Jalan Barito and in close proximity to the Sudirman Central Business District, offers 80 units in two- and three-bedroom configurations with fully equipped kitchens furnished with Smeg and Grohe appliances. Fitness facilities including a pool, gym and a residents’ lounge are also available to guests.
Meanwhile, the group’s new Vietnam property in Ho Chi Minh City’s District 3 offers 68 serviced apartments. “The opening of Oakwood Apartments Ho Chi Minh City is not only a prelude to Oakwood’s plans to establish its presence in Vietnam, but also to grow the Oakwood Apartments portfolio size and inventory in the coming years,” said Paul Stocker, vice president of sales, marketing and revenue management.
Over the past year, the group has expanded its portfolio by 36 per cent and debuted in four new markets.