British Airways is introducing new 3D surround sound for films screened on its long-haul flights.
The technology is available to all passengers regardless of cabin, or whether they use their own headphones or a pair provided by BA.
Creating an "immersive" experience, the carrier said the 3D audio is "achieved by taking the original 5.1 surround sound mix and creating a stereo encode which can be used on any in-flight entertainment system".
Not every film will be adapted to the new technology.
BA has also started to roll-out a new range of headphones for passengers in every cabin.
Those flying in First, Club World and World Traveller Plus will be able to use headphones with improved noise-cancelling technology; those in World Traveller will have new silicone-tipped earbuds with greater noise isolation and comfort, BA said.
Richard D'Cruze, the airline's in-flight entertainment manager, said: "3D surround sound adds a whole new dimension to watching your favourite movie, giving greater depth which really immerses you in the action and unfolding drama."
Yesterday, BA announced it will add its B787-9 Dreamliner on routes to Jeddah, Dubai, Shanghai, New York Newark, Tokyo Narita, Houston, Mumbai and Boston in 2016 (see news, December 9).
ba.com
Graham Smith
Not every film will be adapted to the new technology.
BA has also started to roll-out a new range of headphones for passengers in every cabin.
Those flying in First, Club World and World Traveller Plus will be able to use headphones with improved noise-cancelling technology; those in World Traveller will have new silicone-tipped earbuds with greater noise isolation and comfort, BA said.
Richard D'Cruze, the airline's in-flight entertainment manager, said: "3D surround sound adds a whole new dimension to watching your favourite movie, giving greater depth which really immerses you in the action and unfolding drama."
Yesterday, BA announced it will add its B787-9 Dreamliner on routes to Jeddah, Dubai, Shanghai, New York Newark, Tokyo Narita, Houston, Mumbai and Boston in 2016 (see news, December 9).
ba.com
Graham Smith 
