Studies done by global travel research company Phocuswright has shown a massive mobile travel growth in China.
Speaking at the Web in Travel conference in Singapore, Maggie Rauch, senior research analyst at Phocuswright revealed that 53 per cent of users in China have used their smartphones to shop for hotels or flights – a figure that is nearly double that of Brazil (27 per cent) and the US (18 per cent), which came in second and third place respectively.
The growth of travel apps in China has proven to be even more robust, with 75 per cent of Chinese travellers that booked their last flight on a mobile device using apps to do so.
Rauch noted that transportation connectivity issues are regular obstacles that many users in the country face, thus paving the way for start-up companies to successfully introduce apps that address these issues. Taxi-hailing apps Didi Dache and GrabRaxi are two such examples, along travel information app Qunar.
For more information, visit webintravel.com and phocuswright.com
Clement Huang
