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Artyzen to enter Asia with two new brands

30 Sep 2015 by Tamsin Cocks

Artyzen Hospitality Group has announced it will introduce two new brands to the Asian market – Citizen M and Artyzen Habitat.

Citizen M, first launched in 2008 in Amsterdam, will make its Asian debut in Shanghai in 2017, followed by Taipei.

Brand hallmarks of Citizen M, which currently has properties in London, Paris and New York, include connectivity features and technology driven in-room amenities such as a centralised touch screen to control lighting, temperature, window shades and alarms.

Also slated for a 2017 opening is the global launch of new brand Artyzen Habitat.

Inspired in part by the rise of Airbnb, Artyzen Habitat Hongqiao Shanghai aims to deliver a “home-like environment”, with the living area forming the nucleus of the room, rather than the bed forming the focal point.

Both new properties will be located in the upcoming Shanghai MixC integrated project.

Robbert van der Maas, president of the Artyzen Hospitality Groups, says: “Shanghai is one of the most important cities in Asia and establishing our brand presence here first is a key to our Asian regional growth plans.

“We look forward to further expanding our presence in Asia, with cosmopolitan cities such as Beijing, Jakarta, Singapore and Hong Kong high on the agenda.”

For more information, visit artyzen.com

Tamsin Cocks

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