Virgin Atlantic is introducing a limited edition “onesie” for business class passengers to wear on long-haul flights.
The airline will trial the unisex clothing item on select services from mid-June.
It marks the first time that an airline has brought in a onesie.
In style: Model Amber Le Bon, the daughter of Duran Duran singer Simon Le Bon and model Yasmin Le Bon, poses in the Virgin Atlantic onesie
Upper Class passengers will be able to take their Virgin Atlantic onesie, designed by OnePiece, home with them after their flight.
The bespoke black oneside has a slogan, “sleepy head”, on the back.
Fay Burgin, Virgin Atlantic’s head of global public relations, said: “We are passionate about new innovations such as bringing our Upper Class passengers the first ever airline onesie.
“OnePiece onesies are the original and best and our design teams have been working tirelessly to create a onesie that offers the perfect combination for a satisfying slumber on one of the longest, fully flat, beds in business class.”
Earlier this year, Virgin Atlantic unveiled a movie-themed onboard safety video (see news, February 24).
Timed to coincide with the Academy Awards ceremony, the six-minute animated short pays tribute to numerous filmmakers and films.