Starwood unveils performance line-up for global music initiative

4 Apr 2014 by Clement Huang

Another idea on how to use your hotel loyalty points: Get tickets for exclusive concerts.

Starwood Preferred Guest, the loyalty program of Starwood Hotels & Resorts Worldwide, will be rolling out an event called Hear the Music, See the World, which features a series of music performances. The global music initiative, now running in its third year, will kick off on June 5 across several Starwood properties and destinations including Munich, New York, Dubai, Kuala Lumpur and more.

Leona Lewis will perform at Aloft Kuala Lumpur Sentral on August 15

Each of Starwood’s nine hotel brands will be the stage for the event, which will boast American music artists such as Grammy Award winners and nominees Jason Mraz, Leona Lewis and Jewel. Confirmed properties and performances include:


Element Vaughan Southwest

Toronto, Canada

Jun 5

Mayer Hawthorne

St Regis

The St Regis New York

New York, NY, USA

Jun 19

Janelle Monae


The Westin Grand Munich

Munich, Germany

Jun 28

Jason Mraz


Aloft Kuala Lumpur Sentral

Kuala Lumpur, Malaysia

Aug 15

Leona Lewis

Four Points by Sheraton

Four Points by Sheraton Nashville

Nashville, TN, USA


Aug 23


Kellie Pickler

The Luxury Collection

The US Grant, A Luxury Collection Hotel, San Diego

San Diego, CA, USA


Sep 25



Le Méridien

Le Méridien Dubai Hotel & Conference Centre

Dubai, United Arab Emirates


Nov 15


Katie Melua


Sheraton Buenos Aires Hotel & Convention Center

Buenos Aires, Argentina


Dec 4


Capital Cities


W Guangzhou

Guangzhou, China



SPG members can use 5,000 Starpoints to book a package deal to one of the performances through the SPG website. Each package features two admission tickets for the concert, along with invitations for two to a pre-concert cocktail reception.

In addition, SPG members who want even more special moments with their favourite artists can choose to bid for VIP meet-and-greet opportunities. Bidding opens at 5,000 Starpoints.

For more information, visit

Clement Huang

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