Another idea on how to use your hotel loyalty points: Get tickets for exclusive concerts.
Starwood Preferred Guest, the loyalty program of Starwood Hotels & Resorts Worldwide, will be rolling out an event called Hear the Music, See the World, which features a series of music performances. The global music initiative, now running in its third year, will kick off on June 5 across several Starwood properties and destinations including Munich, New York, Dubai, Kuala Lumpur and more.
Leona Lewis will perform at Aloft Kuala Lumpur Sentral on August 15
Each of Starwood’s nine hotel brands will be the stage for the event, which will boast American music artists such as Grammy Award winners and nominees Jason Mraz, Leona Lewis and Jewel. Confirmed properties and performances include:
|
Element |
Element Vaughan Southwest Toronto, Canada |
Jun 5 |
Mayer Hawthorne |
|
St Regis |
The St Regis New York New York, NY, USA |
Jun 19 |
Janelle Monae |
|
Westin |
The Westin Grand Munich Munich, Germany |
Jun 28 |
Jason Mraz |
|
Aloft |
Aloft Kuala Lumpur Sentral Kuala Lumpur, Malaysia |
Aug 15 |
Leona Lewis |
|
Four Points by Sheraton |
Four Points by Sheraton Nashville Nashville, TN, USA |
Aug 23 |
Kellie Pickler |
|
The Luxury Collection |
The US Grant, A Luxury Collection Hotel, San Diego San Diego, CA, USA |
Sep 25 |
Jewel |
|
Le Méridien |
Le Méridien Dubai Hotel & Conference Centre Dubai, United Arab Emirates |
Nov 15 |
Katie Melua |
|
Sheraton |
Sheraton Buenos Aires Hotel & Convention Center Buenos Aires, Argentina |
Dec 4 |
Capital Cities |
|
W |
W Guangzhou Guangzhou, China |
TBA |
TBA |
SPG members can use 5,000 Starpoints to book a package deal to one of the performances through the SPG website. Each package features two admission tickets for the concert, along with invitations for two to a pre-concert cocktail reception.
In addition, SPG members who want even more special moments with their favourite artists can choose to bid for VIP meet-and-greet opportunities. Bidding opens at 5,000 Starpoints.
For more information, visit www.spg.com/moments
Clement Huang
