Readers in mainland Europe will be able to fly with Cityjet from Amsterdam to Provence this summer.
The airline's latest venture will be a new weekly seasonal service to Avignon, believed to be the first time that this route has been operated from Holland's leading airport.
Avignon, besides being a destination in its own right, is a useful gateway for nearby towns, cities and attractions.
Flights will depart every Saturday with the first service on May 24 and the last service operating on August 30.
The service will depart Amsterdam at 1210 arriving into Avignon at 1405 and returning at 0940 to land back at 1135.
But Cityjet's new route must compete with the high-speed train with its numerous daily connections. Fastest journey times by rail are around seven hours, depending on the time of day.
Although there are no non-stop trains running between Holland and Avignon, there are plenty of high-speed rail connections using Thalys from Amsterdam to Brussels Midi with a swift change to a direct TGV service.
According to bahn.com, a passenger taking the 1018 Thalys out of Amsterdam Centraal would arrive into Brussels Midi at 1208 to connect with the TGV at 1217, which arrives into Avignon's TGV station at 1707.
Flights are now displayed on the Avignon airport website and are now bookable on cityjet.com.
Alex McWhirter
