Spanish airline Vueling is adding onboard wifi to its aircraft from as early as next month.
The low-cost carrier is hoping the move will result in it stealing a march on rivals Ryanair and Easyjet.
Following two years of negotiations, Vueling has struck a deal with an unnamed company to provide in-flight connectivity at no cost to the airline.
Without this deal in place, onboard wifi would prove prohibitively expensive, Vueling CEO Alex Cruz told Bloomberg.
He said: "It's so easy to 'premiumise' by spending money, but if we were to do it that would be the beginning of our death sentence.
"The short- and medium-haul business is a nasty business with a competitive environment, so you cannot lose sight of cost."
Cruz said the airline is also considering two or three other features aimed at the business traveller.
Vueling is adding more than 50 routes to its roster in 2014, he said.