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Finnair unveils new livery, tableware, blankets and menus

10 May 2013

Finnair has revealed a fun and fresh livery designed by the popular Finnish fashion house Marimekko, and has also announced it will be rolling out new tablewear and blankets in a similar theme.

An A330 with a blue-forest livery based on the Marimekko print “Forest Dwellers” set off on its maiden voyage to Beijing on May 7. It will now complete a world tour of long-haul destinations from Helsinki. This funky aircraft joins the A340 also painted in Marimekko’s “poppy” print, unveiled in October.

From mid-May, business class passengers onboard all flights will be served meals on tablewere designed especially for Finnair. Marimekko napkins, blankets, pillows and headrest covers will follow in the summer months. Economy class will feature specially designed paper cups, paper napkins as well as fleece blankets, headrest covers and pillows. By the end of August all the Marimekko elements will be integrated, ready for the final dash of innovation: the new menus.

The newly designed meals will be introduced in September, and will be created in cooperation with two Finnish chefs Pekka Terava and Tomi Bjorck, who specialise in Nordic flavours and Asian cuisine respectively.

Four menus will be rolled out over the following 12 months, one each designed by the chefs for the winter season, and one each for the summer. The dishes will be available on all long-haul flights outbound from Helsinki and include reindeer fillet with mushroom puree, oven baked potatoes and organic barley and butternut squash yellow curry.

Maarit Keranen, head of service concept said: “We chose Tomi Bjorck with his Asian touch because Finnair is growing very much in Asia… he spent a lot of time in Japan, Thailand and Indonesia.”

Bjorck heads four successful Asian restaurants in Scandinavia, while Terava runs the Michelin-starred Restaurant Olo in Helsinki.

For more information, visit www.finnair.com

Alex Andersson

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