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SilverNeedle Hospitality launches new boutique hotel label

29 Oct 2012

SilverNeedle Hospitality, an “integrated hospitality investment, development and management company” boasting brands that are well known mainly in the Australia and New Zealand markets, has added the SilverNeedle Collection to its portfolio.

The new grouping joins the ever-growing circle of accommodation providers, targeting travellers who prefer boutique properties and are used to exacting service standards. Iqbal Jumabhoy, the company’s managing director and group chief executive, said hotel members would spare no effort to deliver, among other benefits, “authentic destination experiences, optimum sleep and shower experiences and seamless communication and concierge services”.

Riva Surya bedroom

Furthermore, this new venture allows the company to expand to Asia, starting with 137 Pillars House in Chiang Mai, Riva Surya in Bangkok and Kiridara Luang Prabang, about 425 km north of the Laotian capital of Vientiane. The first phase of growth aims to achieve 15 hotels by 2016, according to Jumabhoy. 

Riva Surya lobby

SilverNeedle Hospitality was founded by The Nadathur Group, an investment firm owned by NASDAQ-listed Infosys Technologies co-founder Nadathur S Raghavan, who also operates properties belonging to chains Country Comfort, Australis, Sundowner and Chiefly (in the process of being rebranded as Next Hotels and Resorts catering to corporate travelers).

Kindara deluxe room

For more details about SilverNeedle Hospitality, visit www.snhcollection.com

Margie T Logarta

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