Avis has announced the launch of its mobile booking site, which allows customers to search for car hire quotes and book direct from their mobile phone.
The mobile site is a replica of the existing Avis website but has been simplified to allow fast and easy booking and also gives customers the ability to check and alter existing bookings.
Functions of the mobile site include the ability to search for your nearest branch, a calendar view, pricing options, service details, quick checkout and reservation checking and modifying.
The mobile site can be accessed simply by visiting www.avis.co.uk from a mobile device. Here you will be met by two options: ‘get a quote,’ or ‘lookup reservation.’ On the iPhone I was given the option to create a web app by adding the site to my home page, allowing for easy future access to the mobile site.
Anthony Ainsworth, commercial director at Avis UK, says: “Forecasters are predicting a huge increase in mobile bookings in 2012 and we’re responding to the growing demand for access to websites on the go with the launch of our new mobile site.”
Anthony added that in 2011 direct bookings through the official Avis iPhone app stood at one per cent and he is hoping that the launch of the new mobile platform will see this rise to five per cent for the coming year.
For more information, visit avis.co.uk
Report by Scott Carey
