Aloft Hotels debuts in London

31 Oct 2011 by BusinessTraveller

Starwood’s Aloft Hotels brand has opened its first UK property, a 252-room hotel situated next to London’s Excel exhibition centre.

Aloft London Excel is located by Prince Regent station on the Docklands Light Railway (Excel is also linked to Custom House station on the same line).

Facilities include “loft-like guest rooms”, Fede restaurant, a bar, “grab-and-go food pantry”, five meeting rooms, fitness centre and “industrial design elements throughout”. Business Traveller will report in more detail on the property following a visit next week.

It’s the brand’s second hotel in Europe, joining Aloft Brussels which opened last September, and it also marks the second Starwood brand to be launched in the UK this year, following the unveiling of W London – for a full review of this property click here.


Report by Mark Caswell

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