Wyndham Hotel Group to expand presence in India

31 Mar 2011

Wyndham Hotels has chosen Bangalore to be the site of its first Ramada Encore hotel in the subcontinent, which is scheduled to open by year-end. The new property reflects the group's aggressive expansion in India with several properties poised to open at the end of this month and the acquisition of another boutique brand in India under its umbrella.

Ramada Encore, located next to the Embassy Golf Links Business Park on the Intermediate Ring Road, will be a lifestyle boutique hotel with 90 rooms furnished with contemporary décor. The hotel will comprise of a gym, F&B outlets and meeting facilities.

Meanwhile, the hotel chain will open its Wyndham Hotel and Resort in New Delhi at the end of April (see story here). Furthermore, earlier this month, the group announced three new Days Hotels: two in Neemrana and one in Asansol (see story here).

These openings follow an agreement between Wyndham Hotel Group and Chatwal Hotels and Resorts to franchise and manage the latter's Dream boutique hotel brand, which currently has a presence in Cochin, Kerala. Outside of India, the boutique hotel has set up shop in New York and Bangkok. The addition of this brand further diversifies Wyndham’s portfolio, providing guests with a wider variety of brands to choose from.

Currently, the group already has 11 hotels under its Ramada brand.

Ken Greene, president and managing director of Wyndham Hotel Group in Asia-Pacific, said: “India is a strong growth market for us with many opportunities, especially in the mid-scale space.”

He previously told Business Traveller Asia-Pacific (see story here) that the group will consolidate its presence in India and in Asia-Pacific as a whole by filling in the mid-scale market space left empty by the upscale luxury brands that first entered the region. “There is a large middle class demographic that is starting to travel more, and that’s where we come in.”

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Alisha Haridasani

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