BA woos loyal customers with triple miles over possible strike period

24 Feb 2010 by BusinessTraveller

British Airways is offering loyal Executive Club members up to triple miles on selected flights taken between now and March 26, a period during which strike action could take place.

Certain members have been “specifically selected to receive this offer” (although others have received an email offering double miles), which is valid for First (fare codes F and A) and Club World (J, C and D) flights to destinations including Atlanta, LA, Washington, Abu Dhabi, Cape Town, Dubai, Johannesburg, Chennai and Hyderabad.

Selected members need to pre-register for the promotion, which does not include flights operated by franchisees, codeshare partners or Oneworld members.

By offering bonus miles in business and first class over the next month, it would appear BA is  trying to woo its most loyal customers who might otherwise be tempted to book with other carriers due to the uncertainity over possible strike action.

Members of the Unite union voted overwhelmingly for strike action in the latest ballot (see online news February 22), but the union is yet to announce any strike dates, saying that “meaningful negotiations are continuing at the TUC”. By law Unite must give BA at least a  week’s notice before commencing any strike action, and the union has also pledged not to strike over the Easter period, which falls on April 2-5.

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Report by Mark Caswell

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