SPG eliminates peak season award rates for 2010

28 Dec 2009

SPG (Starwood Preferred Guests) has given its frequent guests a reason to smile for the next year by suspending its peak season Starpoints pricing in 2010.

This applies to SPG's high-end hotel categories 5, 6 and 7.

"We’ll continue to stay focused on what matters to you in 2010. In fact, we’re pleased to announce that peak season Starpoints® pricing will be eliminated again for next year. This is the first of many efforts to celebrate the start of a new decade," said Frits van Paasschen, president and CEO of Starwood Hotels and Chis Holdren, SPG senior vice-president in an email sent recently to SPG member.

Starwood Hotels at the high-end categories of 5, 6, and 7 has had peak season rates for several years and suspended the peak season surcharge for 2009.

Now, SPG members have another year with award redemption rates set at one level for high-category SPG Starwood Hotels.

SPG's No Peak Season Award Night Rates in 2010 are as follows:

  • Category 5 Hotel     12,000  points        (Peak Season 16,000)      
  • Category 6 Hotel     20,000  points        (Peak Season 25,000)           
  • Category 7 Hotel     30,000   points       (Peak Season 35,000)    

This elimination of peak season rates is a move by Starwood Preferred Guest to maintain the value of points in its hotel loyalty programme.

For more information of SPG,  visit

Gigi Onag

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