Central London hotel the Royal Lancaster will be renamed Lancaster London on Wednesday, and is celebrating by giving away free stays at the property.
The 416-room hotel opened in 1967 and was originally named the Royal Lancaster after its location on Lancaster Terrace, next to the royal park Hyde Park. According to general manager Stephen Kyjak-Lane it is being renamed to reflect its central London location.
Kyjak-Lane said: “London is the centre of the world’s day, which starts and ends in Greenwich, thereby enabling business to be carried out throughout the world from London. We are changing our name to Lancaster London to reflect the fabulous location of the hotel in one of the world’s greatest and most cosmopolitan cities.”
To celebrate the day, the hotel is giving away “999” prizes, available from 9.09hrs on September 9, 2009.
Prizes include: nine overnight stays for two in the hotel’s Superior guestrooms; nine afternoon teas for two people in the Lancaster Lounge; nine dinners for two in Island Restaurant; and nine cocktails for two in Island Bar.
To win, visit the hotel’s new website lancasterlondon.com at 9.09am on Wednesday, and enter the code 090909.
Report by Sara Turner