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Ibis to loom large in China

21 Jun 2009

Accor’s mid-market brand Ibis and China are a perfect fit, thanks to the growing demand for value-driven accommodation by domestic, intra-regional and international business traffic.

The French-based hospitality giant is expanding its Ibis portfolio across the country, signing 10 new hotels over the next three years, located mostly in emerging hubs.

Like Ibis properties elsewhere, the China version be “consistent with the brand’s international standards, including a unique ensuite bathroom, comfortable beds in rooms with a warm atmosphere, robust sound insulation, high-speed internet network ensuring efficient online access and flat screen TVs,” said Angel Liu, brand and communications manager for Ibis China.

This is not forgetting other global standards such as the chain’s trademark 24-hour full bar service (including snacks), “eight-hour non-stop” breakfast concept operating between 4 am to 12 pm and the “15-minute Satisfaction Contract”, which sees the staff endeavour to solve a guest problem in the specified time.

For business travellers, complimentary high-speed internet will be provided in each guestroom as well as in the Business Angle, a corner in the hotel lobby providing connectivity and a work space. People at the reception counter can help out with printing requests if needed.

By year-end, Ibis hotels are expected to open at the Beijing Capital (airport), Wangjing (a district in Beijing), Zuanghe in Dalian and Jiefang in Jinan Province.

For more details on Ibis, visit www.ibishotels.com

Sandy Goh

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