Park Hotel makes double Singapore push

8 Apr 2009

Park Hotel Group is set to welcome the latest member of its growing portfolio, Park Hotel Clarke Quay on May 1, while also dramatically revamping an Orchard Road icon for a 2010 relaunch.

The Park Hotel Clarke Quay will open in one of Singapore’s leisure and nightlife hubs, while the former four-star Park Hotel Orchard – known for many years by Orchard Road shoppers as Crown Prince Hotel – will open in the second quarter of next year as the group’s flagship five-star Grand Park Orchard.

Park Hotel Clarke Quay is easily accessible for choice lifestyle activities, provided by surrounding Clarke Quay, Robertson Quay and Boat Quay.

The 336-room mid-range hotel, slated for a May 1 debut, boasts full-length windows (some with a view of the Singapore River) and high ceilings, Club Floor, meeting rooms for up to 30 persons and wellness facilities such as a pool, gym and spa and an outdoor area that’s ideal for alfresco events.

“At our doorstep is one of Singapore’s most exciting leisure zones,” said Mohamed K Rafin, Park Hotel Group senior vice-president. “We hope to make our hotel, especially the pool and spa, a mini destination in itself.”

Undaunted by the critical mass of hotels already established in the neighbourhood, Raffin said: “We will not compete; we will create our own market.” He estimated the hotel’s market mix to eventually emerge as 60 percent corporate and 40 percent holiday makers.

“The new Grand Park Orchard will be an iconic landmark on Orchard Road,” said Allen Law, director of Park Hotel Group. Perhaps to echo the retail spirit of Singapore’s high-profile commercial precinct, the hotel will re-emerge with a strong design element, featuring a herringbone-styled exterior glass façade that will contain an eight-storey-tall LED screen for advertisements. There will be 309 guestrooms including Designer Suites, a lobby on level four, an infinity pool with sky bar, a restaurant offering international cuisine and bar overlooking the street activity, as well as a 7,711sqm retail podium.

Set up originally in Hongkong in 1961, the Group shifted headquarters to Singapore in 2005, now overseeing eight wholly-owned and managed hotels with more than 2,500 rooms under the five-star Grand Park and four-star Park Hotel. Its hotels are found in Singapore, China and Japan.

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Margie T Logarta and Julian Tan

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