Australian online cruise agency ecruising has relocated its regional headquarters to Hongkong from Sydney and will start offering its services through a separate website ecruising.travel/hk.
Singapore was also considered, but Hongkong was seen to have more opportunities for winning customers from mainland China.
Ecruising chairman Brett Dudley said: “Several international cruise lines now have offices in Hongkong and with them now also basing ships here, it stood out as having the greatest potential for our new regional headquarters,” he said.
Dudley added that the new Kai Tak Cruise Terminal, which is due to open by 2013, would draw “massive growth” in cruise lines visiting Hongkong. He estimated that the Asian cruise industry is currently growing by 60 percent per annum.
As part of ecruising’s opening celebrations, Hongkong residents will be able to get 50 percent off SeaDream mega motor-cruises, which the agency is representing.
Ecruising is also the preferred sales agent in the region for Costa Cruises, Star Cruises, Norwegian Cruise Line and Viking River Cruises as well as the regional representative for Australia’s Orion Expedition Cruises. In addition, the company has been contracted to fulfill all of Travelocity’s cruise business in Hongkong.