News

Park Plaza expands airline partnerships

2 Dec 2007 by Mark Caswell

Park Plaza has announced the expansion of its airline partner network. 

Partners already include British Airways, American Airlines, United Airlines, Northwest Airlines and Delta, but from now on loyalty scheme members with 14 other carriers will benefit. (The new airline partners are SAS, KLM, Air France, Lufthansa, Continental, Qantas, US Airways, Midwest Airlines, Air Canada, Aeromexico, Icelandair, Japan Airlines, Cathay Pacific, Lan Chile and Asiana.)

Robert Henke, vice-president of marketing for Park Plaza, says: “We are delighted to offer our guests the opportunity to earn air miles through an even wider network of airline partners. Working with 19 distinguished airline partners not only will improve our overall guest satisfaction, it will also enable us to extend our brand reach to a global audience of regular business travellers.”

Frequent flyers with these airlines will now be able to earn 500 air miles per stay at any Park Plaza hotel or Art’otel across Europe, the Middle East and Africa. Caroline Simmerman, marketing and PR executive for Park Plaza Hotels and Resorts, says: “There will also be special promotions running at certain periods during the year to attract frequent flyers to our hotels, for example they will be rewarded with double miles.”

Guests will earn the same amount of miles whether they are staying in a suite or a standard room, or staying one night or one month. Simmerman adds: “There are of course air miles junkies out there, which is why we require there to be at least 24 hours between checking out and checking in.”

As Park Plaza (but not Art’otel) is a member of the Carlson hotel group, guests will also be eligible to benefit from its revamped Goldpointsplus loyalty scheme, which was launched in October (see online news November 19).

However, Goldpointsplus members who are also members of a frequent flyer programme will have to decide whether to earn points on their Carlson Goldpointsplus card, or air miles on their frequent flyer card. Simmerman says: “At check-in they have to make a choice – there is no ‘double-dipping’ as we call it.”

For more information visit goldpointsplus.com; parkplaza.com; artotels.de.

Report by Jenny Southan

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