International hotel and restaurant reviewer Zagat has extended its recently
launched mobile service, allowing travellers to access consumer-generated
reviews and listings directly from their mobile phones.
First introduced in August this year, zagat.mobi
has gained new features over the last month and now offers comprehensive
information on hotels, restaurants and nightlife in all of the international
cities covered by the Zagat Survey.
It is free to sign up to the service at zagat.com, which can then
be accessed globally from any PDA or smartphone. Free features include listing
details (contact numbers, addresses and opening hours), and functions allowing
the user to call the establishments directly with one click, send establishment
details to a friend and find similar businesses nearby, as well as links to
other mobile-friendly websites for weather, directions and other related
Full subscribers to Zagat.com (charged at US$24.95
for twelve months) have access to additional services, including an advanced
search tool and full Zagat ratings and reviews. More advanced options, such as
mapping, are due to be rolled out over the next few months.
In other news Zagat is expanding its database to
add more destinations to its current list of over 80 cities worldwide. Up-coming
surveys include Tokyo, Osaka, Beijing, Hong Kong, Shanghai, Delhi, Mumbai,
Bangkok, Jakarta and Kuala Lumpur, many of which will be available on both
zagat.com and zagat.mobi from Spring 2008.
Report by Karen