Lufthansa is poised to unveil a new look

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This topic contains 27 replies, has 16 voices, and was last updated by  Tom Otley 27 Feb 2018
at 14:26
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Viewing 13 posts - 16 through 28 (of 28 total)

  • Alex McWhirter
    Participant

    Just a reminder that the fficial new livery launch will be taking place today.

    Images are now appearing on twitter showing how the Lufthansa Kranish (Lufthansa crane bird sign) has evolvved over the past 100 years.


    icenspice
    Participant

    Unlike other recent makeovers (AA, CX), I think this one will prove more difficult to get used to.


    Mark Caswell
    Keymaster

    A few more details on the redesign from the carrier:

    Lufthansa: response to new livery “predominantly positive”


    canucklad
    Participant

    I’m assuming the Lufthansa management team have been bamboozled by the jibber jabber talk of their advertising/marketing company ……

    “granting it (crane) more space” blah de blah

    It’s Bland, bland, bland and at airports their aircraft will just blend into the background like never before.
    How many airlines out there adopt a 2 colour livery with the fuselage being blandly white…. Too many!

    Well done Lufthansa, be boring and allow yourself to follow rather than lead !!


    trident3
    Participant

    ‘UTA (google it, young people) called from 1993 asking for their colour scheme back !’


    canucklad
    Participant

    On another topic, there is talk of LH ditching SN and replacing it with Eurowings.
    I’m going to suggest that LH’s new look is possibly an attempt to surreptitiously aligning their brands into an homogenised brand.
    I might be wrong, but doesn’t Lufthansa’s new blue hue look close to Eurowings blue?

    Oh, and you’re right trident 3, difference is, back in the day UTA’s colour scheme was fresh and different, now it’s just blah !


    Alex McWhirter
    Participant

    It’s rare for a large conservative airline to change its mind so quickly.

    But according to airliners.de (German language) that is what Lufthansa is set to do with its new livery with was unveiled only a couple of weeks ago.

    There has been negative reaction to the new Lufthansa colours and not least from BT readers – see Forum thread below.

    Lufthansa is poised to unveil a new look

    Passengers have also criticised the new colours and specifically the darker shade of blue on the rudder which, in poor light conditions, appears as black.

    Quoted by airliners.de a Lufthansa spokesperson said, “After landings in, for example, Hong Kong or New York, we realised that the blue paint sometimes looks much darker than it did in the test environment – esspecially in adverse weather conditions.”

    http://www.airliners.de/lufthansa-lackierung/43799

    Over the next few weeks Lufthansa team will attempt to design the new blue “so that it is perceived as blue even in unfavourable lighting conditions” said the spokesperson.

    Here is our original news piece:

    Lufthansa: response to new livery “predominantly positive”


    AJDC
    Participant

    Really? I thought it was said it was so very well received?
    Hilarious that…


    Alex McWhirter
    Participant

    The news is now appearing on other aviation websites in Germany.

    All are saying the new blue is too dark, almost black, in certain lighting conditions.

    Lufthansa überarbeitet neue Bemalung

    http://www.aero.de/news-28652/Lufthansa-ist-neues-Markenblau-zu-dunkel.html


    canucklad
    Participant

    Mmmmm….. I wonder if the ghost of Maggie T and her hanky has had a paranormal intervention ?


    Flightlevel
    Participant

    What’s the point of black fin? Didn’t they test it with the usual tail spotlight that most airlines use?
    If it looks black with airport floodlighting it is a disaster, and should fire their marketing team?
    A comedy of errors with aircraft in three different schemes’till they all get back to the paintshop for the final markings?


    Alex McWhirter
    Participant

    Today a tweet from @lufthansaNews illustrates how the new (original) livery would appear on one of the carrier’s A380.

    Am unable to show the tweet but it provides the A380 with rather a severe apearance.

    None of the A380s has yet to be repainted.

    Lufthansa has, to date, made no official announcement but German media is running the story although, except for our Forum, UK media has not yet picked up the news.

    TV news from Germany’s n-tv.de

    https://www.n-tv.de/der_tag/Lufthansa-ueberarbeitet-neues-Flugzeug-Design-article20309106.html

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