[Mark Caswell]

We’ve been sent the following sale information from BA:

Customers can get 25 per cent of all Euro Traveller (economy) fares on all short-haul flights from London Gatwick. Flights are operated by BA Euroflyer, British Airways’ subsidiary.

Customers can bag last minute flights to Christmas markets or even book a New Year Getaway with travel periods running from until 6 February, 2024. The offer is valid until 2359 on December 9.

Examples include:

– Verona from £32 each way (price based on a return fare departing on 24 January, 2024)
– Fuerteventura from £41 each way (price based on a return fare departing on 11 January, 2024)

Book via http://www.businesstraveller.com/bt/british-airways

[FaroFlyer]

The problem with airline sales claiming 25% off is that they do not publish prices, or have RRPs for fares. Claims of “25% off” are therefore totally meaningless. Flash sales are OK as there are no specific, meaningless claims.

I think that the ASA should investigate all airlines that claim x% off.

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BackOfThePlane, Lydia

[Author]

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