Change of tack at Scoot

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  • AMcWhirter

    SIA’s Scoot accepts Southeast Asia’s first Embraer E2 aircraft

    SIA subsidiary Scoot was originally launched as a bare bones LCC (low cost carrier) with mainly widebody aircraft.

    At time of launch its boss Campbell Wilson (now CEO of Air India) said that potential customers must not expect SIA standards of service. Scoot would be a minimal service airline.

    Indeed that’s how it turned out … in the early days Scoot suffered some lengthy delays and passengers wailed at why they weren’t looked after. (There is no EU261-type regulation in Singapore)

    Today’s news – see our piece above – marks a change of tack.

    Scoot will acquire nine Embraer jets and these will be amongst the smallest planes to operate at Changi.

    The Embraers will be deployed to minor regional destinations.

    Now as many of you know LCCs can only be profitable if they operate a single aircraft type and serve busy routes (these keeps operating costs as low as possible). Look at the fleets operated by Ryanair/EZY/Eurowings/Air Asia.

    Once an airline becomes equipped with different aircraft types and serve less busy routes then costs increase.

    Therefore perhaps Scoot will be taking on niche routes for SIA, which the latter with its larger aircraft and full-service, would find uneconomical.

    Right now the new destinations are not in the booking system.

    But when the routes settle down passengers may find themselves paying more than expected.

    Aviation fans can read more about Scoot’s Embraers in this ST piece today.

    1 user thanked author for this post.


    Thanks Alex
    For what is is worth I agree with your musings.

    2 users thanked author for this post.
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