[cwoodward]

Its good to see a seeming interesting inflight magazine being introduced.
I have normally found them an interesting read to a greater or lesser extent and have missed seeing them in the seat pocket.

This one if the blurb is to be believed looks to be worth a read and perhaps Martyn will also find it an interesting read read on his June trip to Hong Kong.

Below some of Cathays introduction blurb :

The theme of the first issue is “Reconnection”, as Cathay focuses on reconnecting Hong Kong, the Greater Bay Area and the Chinese Mainland with the world. The stories in this issue encapsulate the sense of connection through a wide range of approaches. The magazine launches with a series of inspiring travel covers of stunning aerial views of cities, each of which inspires more travel.

Readers of Cathay can look forward to content across the magazine’s dedicated sections.

Hong Kong & the GBA showcases what is new and thrilling in our extended home market.

Explore (Travel and Hotels) is a celebration of the joy of travel and the travel lifestyle, providing content exploring destinations across our route network that makes customers want to book a flight.

Dining brings together all aspects of one of the most important aspects of lifestyle, showcasing food and beverage across the Cathay route network, and highlighting must-book restaurants, cutting-edge chefs as well as lifestyle rewards and retail offers.

Wellness covers all aspects of mindful travel, wellness and sustainability – plus how Cathay can help customers live a healthier, better life.

Shopping is a lavishly shot section of the magazine, which directs readers to must-have products available through the Cathay shop.

The Cathay Way speaks to how we do what we do, whether that be an insider’s look at our fleet, our achievements, our safety and hygiene, or the benefits of the Cathay membership programme and how members can maximise their earning and burning potential.

Stories and content are extended online in Cathay’s Inspiration content hub, which delivers even more high-quality content on the premium travel lifestyle.

3 users thanked author for this post.

twobitgooner, sparkyflier, Johnnyg

[sparkyflier]

Good to see an airline that sees the value of these magazines. I miss them and think they add to the service offering and provides an opportunity for an airline to promote its services and routes and reinforce its brand.

Articles and advertisements in them have influenced my travel decisions over the years and I have even sourced business contacts from them.

Furthermore the costs of the magazines are covered by advertising so it is not a “cost” to the airline. They might argue about weight but like the Business Traveller magazine having sustainability focuses pages so can an inflight magazine. And not everyone wants to look at a screen all the time.

1 user thanked author for this post.

twobitgooner

[Author]

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