BA Shareholder BenefitsBack to Forum
Anonymous21 May 2009
I believe that you can get a discount on flights if you are a BA Shareholder. Can someone tell me how many shares do you need to hold and is there an initial qualifying period before you get the discount?21 May 2009
[UPDATED OCTOBER 2010]
British Airways offers a 10% discount to its shareholders.
Today, you can purchase the required minimum 200 shares for around £480, so it’s a bargain if you plan on buying several thousand pounds of flights in the next few years.
You get the Shareholder magazine and also are invited to the Shareholder Meetings each year in London, which can be interesting if you like tea and biscuits.
The discount is especially valuable on the “Premium Leisure” Club World Sale fares starting from just £848 rtn undiscounted (example given is LGW-SSH Sharm El Sheikh, Sept 2010 Sale); sales are usually over Christmas and midsummer.
Note you used not to be able to use an MFU (Miles for Upgrade) at the same time as a shareholder discount; while this functionality does not exist online it should now be possible to do this on the telephone after booking, subject to availability.
Shareholder discount fares do not qualify for onbusiness points.
The discount is only granted to shareholders on the register at the record date (which I seem to recall is about 5 November) and you are usually mailed your code in December, which can be used for bookings made online from 1 January.
BA might wave this 1 January restriction on the start date for the discount at its discretion, but it is the exception NOT the rule.
All flights used to have to be exUK but now exEurope departures are covered too, they still must be on BA metal (NO codeshares), and the discount only applies to the fares element of your flights not the increasingly onerous taxes and fees part.
Simply book online via the special link provided; the discount cannot be applied retrospectively.
But you do get the same BA Miles and tier points credit as would be the case had you booked without the discount. You can book up to 9 people in the same reservation (up from 5 in 2008).
The discount has been increased to 15% off during December, though this did not happen in 2009.
While shareholders used not to pay the credit card surcharge, this now applies to all bookings. So no escape.
More info and booking link at http://www.bashareholders.com
Note that in June, BA often offers a closed user group discount of up to 15% off all fares to those who attend the Taste of London Festival in Regent’s Park which they sponsor. No guarantees this will happen in 2009, of course.21 May 2009
Thanks for all the info VintageKrug. I checked out the bashares.com site, there isn’t much info for the private investor regarding the benefits of being a shareholder. Do you know how what the discount usually is, and how would you go about redeeming it when you purchase ticket(s)?
Thanks!22 May 2009
SilverShadow, the BA Shareholder site aimed a private investors is http://www.bashareholders.com
The front page explains how to make Shareholder bookings, which can only be made on-line.
The full terms and conditions are available at
http://media.corporate-ir.net/media_files/irol/69/69499/2009TermsandConditions.pdf23 May 2009
Accor shareholders (minimum 50 shares = around 1500 Euro
) are members of Club des Actionnaires and are issued with a Club des Actionnaires A-club card which has the same status as A-club Platinum.24 May 2009
Does the 10% discount apply if you are resident abroad (and therefore have a Euro BA account)?
Could still buy the flights ex london – that would not be a problem..
Thanks25 May 2009
Hi terminal five,
I sent an email to BA Shareholder services asking them the same question. Here is the response!
The discount if only valid on flights originating in the UK. The terms and conditions can be found on the attached link under Featured Items (bottom right of page):
So much for overseas investors.26 May 2009