International travel is back. Most of the world’s borders reopened in 2022 and after two years of dealing with precautions and travel restrictions, tourists are now raring to go explore the globe like never before. And to help capitalise on the return of tourism, Agoda supports its property partners through the Agoda Growth Program (AGP).
For any hotel in India, no matter big or small, investing in online marketing to reach travellers around the world can be quite intimidating. Where to begin, whom to target, what to spend? Agoda, a leading online travel platform, is here to help answer these daunting questions. By enrolling in the Agoda Growth Program, partners are able to increase impressions, resulting in more bookings, guests, and revenue.
“Our Indian property partners are reaping the benefits of joining the Agoda Growth Program, which enhances their visibility to Agoda’s large customer base across 200+ countries” said Krishna Rathi, Country Director for Agoda in India. “Hotel partners using AGP attract more inbound visitors from USA, UK and South East Asian countries who tend to stay longer and spend more.”
AGP is Agoda’s most comprehensive marketing program and was launched with a single purpose: Helping property partners maximise revenue by becoming more visible within and beyond Agoda. AGP offers partners a portfolio of products to help boost visibility and ranking on the Agoda platform, including in the popular mobile app. In addition, partners can opt to increase exposure via affiliate and email campaigns, exclusive customer initiatives and much more.
One of the most popular features of AGP is the ‘Preferred Partner’-logo. This shows customers which properties are trusted and verified partners of Agoda. The logo adds consumer trust, resulting in an average 10% booking increase.
And to make online marketing as hassle-free as booking a hotel, AGP helps attract new customers through optimised search engines and pay-per-click campaigns. This allows Agoda’s partners to target the right audience, no matter where they are in the world.
The AGP initiative is part of Agoda’s effort to provide international as well as domestic marketing solutions to its partners. AGP also opens possibilities for cash back incentives, triggers increased electronic direct marketing presence and generates greater visibility through Agoda’s affiliates.
Enrolling in the Agoda Growth Program can be done through the Partner Hub at partnerhub.agoda.com/hotel-solutions/agoda-growth-program/.
Headquartered in Singapore, Agoda is part of Booking Holdings (Nasdaq: BKNG) and employs more than 5000 staff in 32 markets. Agoda offers great value deals on 30 lakh+ properties in more than over 200 countries and territories worldwide.